"Titanic" was presented to a test audience at a theater in the Mall of America, Bloomington, Minneapolis, on July 14, 1997. Tickets to the showing were presented to the audience at the Jodie Foster movie Contact (1997) on its July 11 opening night. Because "Titanic" had been receiving considerable industry buzz (most of it bad, due in part to budget concerns), and not wanting to have press at the test showing, ticket recipients were told that they would be seeing an early version of Paradiso perduto (1998), starring Ethan Hawke and Gwyneth Paltrow. At the test screening, James Cameron and others were in attendance, but the theater maintained the ruse by not mentioning the movie by name, only referring to it as "the movie you are about to see", etc. When the movie started, Cameron anxiously noted that the audience was completely silent for the first 10 minutes, but he later learned that this was because they thought they were only getting to see a new trailer for "Titanic", not yet realizing they were watching the whole movie; when the film transitioned to the 1912 scenes, there was a collective response of joy. Film personnel collected feedback in many ways--including handwritten surveys, post-film interviews, and even stationing personnel in the lobbies and restrooms to listen in on guests' conversations.

Film

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