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At the time of the show's creation, one-hour dramas were going through a slump, with sitcoms being more popular, and much more likely to get strong syndication deals for re-runs. Dick Wolf thought that it might be easier to sell the show in thirty-minute segments, and came up with the concept of the first half of the show being the police investigation and the second half the legal procedure. Dramas started rebounding in popularity shortly after "Law & Order" debuted, so this never ended up becoming an issue with re-run deals.

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