Product placements, brand integrations, promotional tie-ins, and sponsorships for this movie include: BMW in their second movie in a three-movie promotional deal; L'Oréal cosmetics; Heineken beer; Dunhill; Ericsson cellular phones; Omega watches, James Bond wears an Omega Seamaster watch; Smirnoff Red label vodka; Brioni clothing; Bollinger champagne; Avis Rental Car; and Electronic Arts' tie-in video game, Tomorrow Never Dies (1999). This is the first movie in film history to have its entire budget be covered in product placement campaigns. Various companies each chipped in enough in endorsements to allow for the $100 million budget.
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05-03-2025 alle ore 07:53
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