For Il Re Leone (1994)'s first film trailer, Disney opted to feature a single scene, the entire opening sequence with the song "Circle of Life". Buena Vista Pictures Distribution president Dick Cook said the decision was made for such an approach because "we were all so taken by the beauty and majesty of this piece that we felt like it was probably one of the best four minutes of film that we've seen", and Don Hahn added that "Circle of Life" worked as a trailer as it "came off so strong, and so good, and ended with such a bang". The trailer was released in November 1993, accompanying I tre moschettieri (1993) in theaters, as only a third of "The Lion King" had been completed. Audience reaction was overwhelmingly enthusiastic, causing Hahn to have some initial concerns as he became afraid of not living up to the expectations raised by the preview. Disney would, then, also follow a similar pattern for Pocahontas (1995), as they've selected the entire song of "Colors of the Wind" to be the highlight of the film's first theatrical trailer.

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