Tom Holland accidentally revealed the movie's teaser poster via an Instagram live stream in November 2017. The poster contained a note from Mark Ruffalo explaining that the poster had not yet been released, and Holland was supposed to keep it a secret. Ironically, Holland had already showed the poster to the camera and read the message out loud before discovering a large sign on the back that read "CONFIDENTIAL, DO NOT SHARE". However, this seems like a deliberate set-up from the studio, as Holland and Ruffalo are known for revealing too many secrets about past Marvel movies. Plus, it lined up too conveniently with the release date of the first trailer. However, no proof exists.

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