Elaborate, interactive marketing campaigns were launched in the months leading up to the release of this movie. One of these was an event at the 2007 San Diego Comic Con called "Why So Serious?", which involved fans following clues hidden around the city. The legions of Joker-painted fans ended up congregating in the street across from the convention center, where one of their numbers was welcomed into a black Escalade (with Gotham license plates) that had just pulled up. After a moment, the fan started screaming and the SUV sped away. Later that day, a Gotham City newspaper was circulated reporting that a man believed to be The Joker was found beaten to death. Included were crime scene photos of the fan who had gotten into the Escalade, and a mention that he was found with a playing card in his hand, on which was scribbled "See you in December".
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05-03-2025 alle ore 07:57
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