Early preview screenings did not go well as people laughed in the wrong places, and complained about a lack of a happy ending. Universal told Sam Raimi that some people rated it the worst film they had ever seen. According to executives, the film was one of the worst-scoring pictures in Universal's history. Then, two preview screenings, one with Danny Elfman's score, went well. Rob Tapert remembers, "the experience on Darkman was very difficult for Sam and me; it isn't the picture we thought it should be, based on the footage we shot and all that. The studio got nervous about some kind of wild things in it, and made us take them out, which was unfortunate." However, Raimi did like the "brilliant" marketing campaign that the studio came up with, releasing posters in advance with a silhouette of the main character and the question, "Who is Darkman?" According to the director, "the marketing made the film a money-maker."

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