DiCinema

The film's teaser trailer (welders working on the half-built starship Enterprise, amidst narration from U.S. President John F. Kennedy and Leonard Nimoy as Mr. Spock) was personally directed by J.J. Abrams. Real welders were brought in to film the trailer. The words of Spock and Kennedy were taken from the 1960s (the decade where Star Trek (1966) began) and thus linked past and present, enhancing the film (as well as hinting at the time-travel). According to Roberto Orci, Kennedy's words were also chosen as he was the one who started the "space race", and so would be appropriate for a space film: "If we're going to have a Federation, it makes sense for Kennedy and his words to be in there."

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