Marvel considered The Eternals to be a "perfect transition" into its next phase of films along with projects such as Captain Marvel (2019), as it allowed the studio to cast a diverse group of actors to portray the various Eternals. In February 2019, Feige reiterated that Marvel was interested in the characters due to Kirby's "immense, amazing epic with Eternals that spans tens of thousands of years" in the comics; because they wanted to create more ensemble films "from the start" like Guardiani della Galassia (2014), rather than building up to an ensemble crossover as they did with The Avengers (2012); and to introduce "characters that the majority of the world has never heard of" as they did with Guardians of the Galaxy and The Avengers.

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