DiCinema

Came in below its estimated opening alongside Dark Phoenix, with an international box office opening of $103.7M in 53 markets, per the actuals. Combined with a heavily singed domestic bow, the global debut was $136.5M, lower than pre-weekend projections from the industry. The Simon Kinberg-helmed pic through Sunday was behind both of the last installments overseas, X-Men: Apocalypse (-30%) and X-Men: Days Of Future Past (-23%). It was No. 1 worldwide, and No. 1 in 36 offshore markets, but audiences essentially gave it the bird amid lousy reviews and social media reaction. An ultimate offshore cume looks to be in the low $200Ms for a possible $300M global final. China led all play this session with $45.6M which in today's rates is 28% bigger than Days Of Future Past, but 15% less than Apocalypse, each of which had three-day bows. Dark Phoenix opened in the Middle Kingdom on Thursday, looking to take advantage of the Dragon Boat Festival. It had a decent hike on Friday, the first full day of the holiday, but then saw a 30%+ drop on Saturday, and was down again Sunday, by about 39%, which resulted in a start below projections as we earlier wrote. The bird's Middle Kingdom trajectory was impacted by social scores with Maoyan at 7.7 and Douban at 6.1. During the course of the weekend, Maoyan lowered its final full-run China estimate for the Phoenix to a scorched $61M. China was the lead home for the last two X-Men, as well as Logan, but Dark Phoenix's wings were certainly clipped there. On Monday, local youth romance My Best Summer, overtook it at No. 1 for the day. Elsewhere, the numbers are low. Korea came in behind China, all the way down at $5.7M through Sunday (and against the continued success of Parasite and Aladdin there) with Mexico ($5M), the UK ($4.9M) and France ($3.8M) rounding out the Top 5. In IMAX, Dark Phoenix grossed $14.1M globally, including $9.1M from international where this is Fox's 2nd best opening weekend in the format. This is a competitive landscape, for sure, and in the summer a film needs to bring the goods in order to compete. But the expensive Dark Phoenix had been through reshoots and release date changes and ultimately resulted in a movie that drew the lowest RT score domestically for any X-Men title. Certainly, as Anthony has noted, franchise fatigue (like with Godzilla is a factor when the films aren't good or in high demand. After Apocalypse, which was not well-received, this can also be seen as a retaliatory reaction from moviegoers

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