In a February 2016 interview with The New York Times, while trying to illustrate how completely the studio's (all-male) marketing department misunderstood the point of this movie, director Karyn Kusama recalled that one of their marketing ideas was for Megan Fox to do live chats with amateur porn sites. Kusama said that she begged them to not even mention the idea to Fox because "she will become so dispirited....It was crushing."

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