Among the first promotional licenses granted was to Marvel Comics, who published a Star Wars comic book series, which ran for one hundred seven issues from 1977 to 1986. The first six issues were an adaption of this movie, which included some deleted scenes from the movie. The adaptation was also published in a tabloid-sized Collector's Edition format. It was most recently re-issued in a restored collector's edition from Marvel and Disney with an introduction by Peter Mayhew (Chewbacca). And this was before Disney had acquired Marvel and Lucasfilm outright.

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