The amazing popularity of Guerre stellari (1977) had a definite impact on the storyline, pacing and even marketing of Star Trek (1979). Many hardcore sci-fi fans (including prominent sci-fi writers) viewed Star Wars as mere fantasy, an updating of Buck Rogers/Flash Gordon-level matinee fluff. Gene Roddenberry always saw Star Trek as a more serious endeavor, and did not want Star Trek: The Motion Picture (1979) to be seen as "cashing in". So the story for Star Trek: The Motion Picture (1979) was pushed toward more sophisticated and complex ideas, the decision was made to have no battle scenes of any type. In fact, the earliest Presskit promotional material for newspaper ads had as the main line "There is no comparison".

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