According to Lorenzo di Bonaventura, during the designing of the Transformers, as a test, Optimus Prime was first designed in CGI in his classic boxy look from Transformers (1984), but he looked fake and boring. So the robots were designed in a more intricate, three-dimensional image, to be more realistic and to reflect their alien origins. The major influences in these designs were real-world physics (each robot matches the size of its chosen disguise), the Rubik's Cube (numerous pieces moving to convert one thing to another) and samurai armor (going back to the toyline's Japanese origins).

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