When Marlon Brando takes a sip of champagne, smiles, and says, "Man, that's coffee," he is alluding to a joke told in the hit play Mary, Mary, by Jean Kerr, which ran on Broadway 1961-64. Mary says she has seen an obviously tired announcer on live TV late at night doing a commercial who took a puff of a cigarette, exhaled, and said, with a big smile, "Man, that's real coffee." The anecdote became well known even to people who had not seen the play and the line was, at the time, used to jokingly praise something that was obviously not coffee.

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