DiCinema

On this movie's specialized direct specific for movie product branding and manufacture, Vanessa Friedman of the The New York Times wrote: "The clothing line is a risky move, as it is so dependent on the success of the film and its potential for sequel after sequel, and the investment required is not insignificant, especially compared with the traditional product placement deals where filmmakers get the stuff free (or as a pay-to-play, depending on the agreement) but the clothing brand gets the associated windfall if your picture makes it big. When you think about this approach, however, the payoff could be huge, ready-made content for marketing, not to mention ready-made celebrity spokespeople. Every mention of the movie, every interview with an actor, will be a chance to move merch (merchandising). It takes the whole famous-person-with-a-fashion-line to a more abstract, conceptual level."

Film

Persone

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SerieTv

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