Production of the film began in 1995 when James Cameron shot footage of the real wreck of the Titanic. He was able to persuade 20th Century Fox to invest $4 million in the film's marketing upfront, by convincing them that the publicity surrounding a real-life dive to the wreck would be really beneficial to the production; the alternative was shooting models of the ship, which could have been cheaper, but would not nearly generate as much publicity. Studio executive Peter Chernin greenlit the project purely on Cameron's established reputation and sales pitch, as there was no completed script at that time, only a rough story outline; according to insiders, this decision raised more than a few eyebrows at Fox.

Film

Nessun dato in archivio