Producer Kevin Feige described this movie as "a full-on Tony Stark-centric movie. He's stripped of everything, he's backed up against a wall, and he has to use his intelligence to get out of it. He can't call Thor, Captain America, or Nick Fury, and he can't look for the Helicarrier in the sky." Robert Downey Jr. further described the character as influenced by a post-The Avengers (2012) world: "What are his challenges now? What are some limitations that might be placed on him, and what sort of threat would have him, as usual, ignore those limitations?"

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