In view of the technology's rising popularity, Paramount and DreamWorks were adamant to have this film either shot in 3-D, or converted in post-production. Michael Bay was initially wary of the technology, calling it a "gimmick" in various interviews and noting the poor quality of post-production conversion. Vince Pace, the co-founder of PACE 3-D, who developed 2-D and 3-D cameras with James Cameron, reported in July 2010 that he was working on Transformers 3, and that it will be shot in on PACE 3-D cameras. However, for scenes that required higher image quality, or were in slow motion, traditional anamorphic 35mm film was used, and converted into 3-D in post-production.

Film

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