The first scene filmed was the Morrie's Wigs commercial. Martin Scorsese was inspired by a low-budget commercial that ran in New York City for a replacement window company. Scorsese contacted the company and found that the spokesperson in the ad was Stephen R. Pacca, who owned the company and created the ad himself. Pacca was hired to write, direct, and edit the commercial for Morrie's Wigs, so it could look like an authentic local ad.

Film

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