The pre-production on Shrek started in 1995. Dreamworks first hired a motion capture company to develop it, wasting a year and a lot of money. Then, a small crack team took a couple of months to develop a 15-minute 3D demo, using the voices of actors Chris Farley and Janeane Garofalo: very disappointed by the results he saw in the summer of 1997, Jeffrey Katzenberg felt the project did not justify the very high CGI costs. He unsuccesfully shopped the project around to various studios, before hiring PDI (Antz) to do most of the character work as well as miniatures for backgrounds.

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