The change in title from "A Princess of Mars" to "John Carter of Mars," and later simply to "John Carter" is the subject of some controversy. Conflicting reasons given include that the Disney marketing department or director Andrew Stanton wanted to appeal to a broader audience, or that the studio had hoped to create a film series with the "John Carter" banner title. Industry lore also suggests that films with "Mars" in the title tend to under perform financially, most notably Milo su Marte (2011) which was also distributed by Disney and proved a colossal flop for the studio. Ironically, "John Carter" would prove to be the biggest financial disappointment for Disney since "Mars Needs Moms."

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