DiCinema

This movie had one of the biggest merchandising tie-in campaigns in Hollywood history. Merchandise included puzzles, a reprint of the original book series by Dell Publishing, children's toys (including talking Pushmi-Pullyu and Sir Rex Harrison dolls from Mattel), school supplies, a line of pet foods, and small toy figures in each package of "Shake-a-Pudding". Along with the obligatory soundtrack album, several major artists recorded "Talk to the Animals" and other songs from the movie. Anthony Newley recorded an album of nothing but "Dolittle" songs for RCA Victor. Sammy Davis, Jr. and Bobby Darin also released all-"Dolittle" albums, along with instrumental albums from jazz musicians Joe Bushkin and Gordon Beck. Most of the merchandise sold poorly. Ten years later, George Lucas easily got the merchandising rights for Star Wars: Episode IV - A New Hope (1977) and profited spectacularly from it.

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