As was the case in the previous three Fast & Furious installments, FCA (Fiat Chrysler Automobiles) bought product placement in the movie, but this time at a considerably broader level. Everyone on Dom's team except for Hobbs is shown driving a Dodge Challenger during their attack of the Berlin facility, and Hobbs' latest truck is depicted as a Ram (another FCA brand). Further, the producers revealed shortly before the movie's debut that all of the Challengers are 2018 Dodge Challenger SRT Demons, an all-new variant of the model that FCA used the movie to introduce. The Demon is the most powerful factory-spec Challenger ever made, with an 840-horsepower engine and a quarter-mile time in the nine-second range. Also, nearly all of the "zombie cars" Cipher assumes control of during the New York City sequence are either Jeeps, Chryslers, or Fiats, including the ones seen falling from a garage onto the street below. Finally, both of the vintage muscle cars Dom drives are Chrysler-family vehicles: the 1971 Plymouth GTX from the Manhattan-set scenes, and a heavily modified 1970 Dodge Charger, the same one driven by Dom throughout the franchise, in the ice sequence.

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