Twentieth Century Fox didn't like the title "Star Wars" and wanted to rename the movie. In a 2013 "Nerdist" podcast, Mark Hamill said that one of their concerns was they thought that potential female audiences (already a group they thought would be unlikely to enjoy science fiction) would be turned off by the word "wars" in the title. Hamill also said that another reason they wanted to change the title was that a rather large percentage of the Twentieth Century Fox focus group members who heard the title (Hamill said thirty percent) thought that the movie must be a "behind-the-scenes look at the Elizabeth Taylor-Richard Burton marriage."

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