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In his biography of Elia Kazan, Richard Schickel describes how Kazan used a ploy to entice Marlon Brando to do the movie. He had Karl Malden direct a scene from the film with an up-and-coming fellow actor from the Actors Studio playing the Terry Malloy lead role. They figured the competitive Brando would not be eager to see such a major role handed to some new screen heartthrob. The ploy worked, especially since the competition had come in the form of a guy named Paul Newman.

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