In 1999 Macy's chose the film as the theme of its famed Christmas windows display. The windows were adorned with miniature recreations of the film's most famous scenes with the old-fashioned mechanical-style window displays that were phased out in the 1960s. Macy's Creative Design executive Sam Joseph said, "I thought, 'Wouldn't it be kind of cool to say goodbye to this century the way they said goodbye to the last century?' What better vehicle to use than Il miracolo della 34ª strada (1947)?" Maureen O'Hara was recruited as Macy's special guest, who unveiled the windows to the public and signed autographs. "I know John Payne, Natalie Wood, and Kris Kringle are up in heaven looking down on us and smiling," she said.

Film

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