In coming up with a new look, the design team at ADI had to contend with the fact that the startling alien visage of the Predator, in the thirty-plus years since the original premiered, had become a bit too familiar. Speaking to Matt Winston about the creature, Alec said, "That was a scary face that your dad designed, right? That was a terrifying-looking creature, but now we've become comfortable and familiar with it. And there've been a lot of design iterations. So [the challenge was] can we get the feeling back that we had when we first saw that face without necessarily saying this is a brother or sister to one of those creatures, but a cousin? That was one of the things that we really appreciated when Dan said he wanted it to be more of a horror character. We wanted the feeling that we had when we saw the first Predator take off his helmet."

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