A teaser trailer was released in the summer of 1986 featuring no footage from the film, consisting of Eddie Murphy riding a yak through a blizzard, complaining, "If I'm the Chosen One, how come I'm freezing while you're sitting in a warm movie theater? Chosen One, my behind! Why couldn't someone choose me to go to the Bahamas?" Vilmos Zsigmond did the cinematography for the teaser, which remains unreleased officially on home video (even missing from the 2020 "Paramount Presents" blu-ray), but was finally made available on YouTube in 2021 via amateur film-scanner Denis-Carl Robidoux.

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