After seeing an early screening of Fuori dal tunnel (1988), Jon Peters was inspired to cast Michael Keaton as Bruce Wayne (Batman) because of his brooding, against-type performance. Burton's recent success with Keaton on Beetlejuice - Spiritello porcello (1988) made him eager to cast Michael in the role, since he could envision Keaton as someone who would dress up like a bat for effect, and believed his eyes lent him an intensity that would shine through the Batman cowl. Beetlejuice's box-office and critical success and Clean and Sober's good word of mouth made Keaton's standing with Warner Bros. a preferred choice for the role. Michael E. Uslan had to be convinced by Burton that casting Keaton wasn't going to be a step back towards the camp comedy of Batman (1966), but Burton and Peters won the casting struggle when Keaton was cast in June 1988.

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