Sir Alfred Hitchcock strictly mandated, and even wrote into theater managers' contracts, that no one arriving after the start of each showing of this movie would be admitted into the theater until the beginning of the next showing. Advertising artwork deceived audiences into thinking that Janet Leigh was its star, and patrons arriving after her murder would wonder where she was. Newspaper advertisements cleverly piqued audience curiosity with such statements as "You MUST see 'Psycho' from the very beginning. No one, not even the President of the United States, not the theater manager's brother, not even the Queen of England (God bless her), will be allowed into the theater after the beginning of each showing of "Psycho". This is to allow you to enjoy "Psycho" more. By the way, after you see the film, please do not give away the ending. It's the only one we have." News cameras photographed audience members waiting in lines outside theaters to see this movie, creating tremendous curiosity about the movie, and adding extra publicity.
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05-03-2025 alle ore 07:00
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