Unusually for a Bond film - all of which since GoldenEye (1995) have featured paid product placement for either BMWs or various British vehicles (Aston Martin plus Land Rover and Jaguar) - Bond and Madeleine drive a Toyota Land Cruiser Prado while evading Safin's assassins in Norway. The assassins all drive Land Rover vehicles, however, including Range Rovers and the all-new Defender 110 that was originally slated to make its debut in the movie (which was filmed before any photos of the vehicle had been released publicly).

Film

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