There's a dialogue in this film by Captain Vikram Batra - "Dil Maange More" that loosely translates to "The Heart Desires more" which was originally borrowed from the tagline of Pepsi, and was used in it's advertisements during the 90s. Pepsi even had itpatented. However, it's meaning changed when it was used by Captain Batra. He said that to indicate the completion of mission. Hence, it has become more of a battle cry than a mere slogan for an advertising campaign.

Film

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