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In September 2018 the online costume and lingerie vendor Yandy started promoting a costume for the Halloween season that they called the "Brave Red Maiden" costume (to avoid the legal issue involved in not having the rights to the intellectual property involved). Despite the name, it was clearly supposed to be a "sexy" version of the handmaids' uniform. The costume quickly sparked outraged responses, with many objecting that Yandy had taken an outfit that symbolized women's' oppression and rape and had both trivialized and sexualized it. Yandy eventually removed the costume from its site, explaining that it had intended it to be an inspirational expression of women's empowerment, but understood that was not how others had seen it. Interestingly, in the original source novel, Margaret Atwood includes some satirical comments about the whole idea of "sexy" versions of costumes. When the Commander takes Offred to the bordello Jezebel's, Offred observes that the prostitutes are all clothed in a "mélange [of outfits] . . . whatever they could scrounge or salvage") that suggests someone's distant memory of stereotypical porn scenarios--including cheerleaders, devil horns, Playboy bunnies, and aerobics instructors. In the 1990 movie, when Offred sees Moira at Jezebel's, Moria is wearing a "sexy" handmaid's uniform. And in this series, while at Jezebel's, Offired briefly sees a number of men having sex with women dressed in versions of the handmaid and wife uniforms.

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