In 1972, CBS lured away the Daytime Programming Chief from NBC, B. Donald Grant. Grant approached Mark Goodson and Bill Todman about reviving their once successful franchise, The Price Is Right. Goodson and Todman wanted to give the show a whole new look. They ordered a colorful set and cast new on camera personnel. The 49 year-old M.C. of Truth or Consequences, Bob Barker, was chosen as the host, 61 year-old Johnny Olson came on board as the announcer, Anitra Ford and Janice Pennington were hired to show off the merchandise. CBS executives liked the retooled version and signed a production deal with Goodson and Todman.
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05-03-2025 alle ore 08:34
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