DiCinema

When the teaser trailer with the head of the Statue of Liberty was shown without a film title, but a reference to J.J. Abrams, many J.J. Abrams fans looked to the internet to find out as much as possible about the upcoming, mysterious film. J.J. Abrams launched a viral campaign using multiple internet websites to promote this film, each providing background details of the plot. However, given the mysterious nature of the film and the viral websites, a number of theories were promoted on the blogosphere that were eventually proven untrue; for example, one hypothesis involved three Biblical monsters, one each for the sea, the land, and the air, instead of the single monster that came onto land from the depths of the sea.

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