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With a small $12 million domestic box office gross, this is the lowest grossing Best Picture winner ever since box office results were regularly counted even without adjusting for inflation. Even Best Picture winners from the 1960s have out-grossed The Hurt Locker (2008) quite significantly. The film had actually closed by the time of the Oscars, which tend to boost the film's numbers. It was the use of DVD screeners, rentals and significant campaigning that led to its win for the prize over the then highest grossing film of all time Avatar (2009).

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