DiCinema

When the film was released in Germany and on the heels of the bizarre controversy in Russia concerning the Ronald McDonald/Pennywise complaint, Burger King Deutschland took it upon themselves to tease their rival, McDonalds, by giving an impromptu message at the end of the film that reads, "The moral is: Never trust a clown" which is accompanied by the Burger King logo. The audience were left bewildered and amused. It was joked that the film became the longest Burger King ad ever.

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