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An innovative viral campaign was used to promote the film, consisting of several videos depicting the near future world from the film. The first was a fake TED Talk given by Peter Weyland (played by Guy Pearce), called The Peter Weyland Files: TED Conference, 2023 (2012). Later, two different versions of a commercial promoting the David 8 android (played by Michael Fassbender) were released, as well as a video message from Earth to the Engineers (mentioned in the beginning of the film as having been sent but no response received). These viral videos were designed by Sir Ridley Scott and Damon Lindelof themselves, and were directed by Scott's son, Luke Scott.

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