A Jewel Production. Universal, not owning a theater chain, devised a 3-tiered branding system to assist it in marketing its feature product to independent theater owners: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige releases). Jewels were often marketed as special engagements in hopes of commanding higher ticket prices. This branding system remained in effect at Universal for about 15 years, ending in late 1929.
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05-03-2025 alle ore 07:22
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