The 1980's Pepsi logo emblazoned all over the Live Aid scenes is historically accurate. In 1985, Pepsi agreed to be the major sponsor of the concert. They helped cover the costs of building the stage, and paid for crowd control and security. Pepsi also provided the crowds, bands, and backstage crew with facilities and refreshments. The BBC, which provided the worldwide television feed and radio coverage, had a strict policy of avoiding showing any commercial sponsorship. They agreed to turn a blind eye to the product placement due to the unique historic and humanitarian nature of the concert. Wembley Stadium was made available free of charge to Live Aid for the duration of the concert by the owners. The concert promoters and all the bands worked for free.
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05-03-2025 alle ore 09:35
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