George Lucas originally prepared a fourteen-page story treatment for his space opera. The major studios all rejected it because they viewed it as science fiction, which was very difficult to market at the time. Lucas did find one sympathetic ear, Alan Ladd, Jr., the then new head of Twentieth Century Fox, who had been impressed with Lucas' efforts on American Graffiti (1973). It was Ladd who eventually green-lit the movie, to the tune of an $8 million budget.

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