The film was originally titled "Día de los Muertos" for the Mexican holiday (NOTE: In Spanish, the holiday is properly called Día de Muertos). During the film's production, in 2015, the Walt Disney Company made a request to trademark the phrase "Día de los Muertos" for various merchandising applications. This was met with significant criticism from many people in the United States, particularly the Mexican American community, who derided the company for cultural appropriation and exploitation. A week later, Disney canceled these efforts, and changed the film's title to "Coco". Some time later, Pixar Animation Studios hired Mexican American cartoonist Lalo Alcaraz, playwright Octavio Solis, and former CEO of the Mexican Heritage Corp. Marcela Davison Aviles, as technical consultants for the film, and asked them to take voice-over roles in the film. Alvarez is the creator of the comic strip "La Cucaracha," and his signature on the strip, a caricature of himself over the name "LALO," can be seen as a graffito on a wall in the City of the Dead.

Film

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