Although Louis Leterrier liked Hulk (2003), he concurred with Marvel Studios that to continue the franchise, it would be better to deviate from Ang Lee's cerebral style from the first film, and focus on a more action-filled tone. He also believed that in keeping with Hulk's poetic feel, the visual effects were mostly "A fluorescent-green guy, who was simply flying around. He had no weight, and was too smooth-looking." So he wished to make the film's visual effects grittier and darker "and perhaps even a little scarier!"

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