When the movie was released on May 25, 1977, there was no movie poster to advertise it. Although no one is exactly sure when the poster first appeared outside theaters, the now-familiar illustration by Tom Jung (known as the "Style A" poster) was nowhere to be seen on opening day nor immediately after. The advertising department at Twentieth Century Fox had an extremely difficult time coming up with an ad campaign to promote this movie which met with everyone's approval, and so it's possible that Jung's artwork was not ready in time for the release, which was only in thirty-two U.S. theaters on its first day.

Film

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