DiCinema

Although all advertisements, as well as the soundtrack album and the movie's closing credits, claimed that the film was released in Cinerama, it was not shot in the Cinerama process (three synchronized films that would be shown by three synchronized projectors on a huge, curved screen). All Cinerama films from 1963 on were shot by one camera on 65mm film with a special anamorphic lens that would then project a blown-up image onto the curved screen. This film initially did such poor box office that MGM actually considered pulling it from Cinerama release after completion of a 30-day run. The exhibitors began reporting that audiences were not only increasing, but it was noted that some audience members had come to see the film multiple times. It eventually became one of MGM's biggest hits, yet was the only film to be pulled from Cinerama venues while it was still making a good profit. MGM was anxious to release its completed production Base artica Zebra (1968).

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