The film could be the first ever James Bond movie in the official film series to lose money. Show-business trade paper 'Variety' said the studio had already spent $66 million on promoting the film, while fellow show-business trade paper 'The Hollywood Reporter' wrote that the delay cost MGM between $30-50 million in wasted marketing costs, and estimated that the global box office losses could have exceeded $300 million had the film stayed in its April 2020 slot. Different figures have been reported in the press, some stating that the film has $100 million in marketing costs on the top of its $250 million budget declaring that it needs to make between $600-800 million to just break even.

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