(at around 52 mins) Thanos (Josh Brolin) is called "Grimace" by Star-Lord (Chris Pratt) at one point. This is a reference to the McDonald's advertisement and McDonaldland (1963) character "Hungry Grimace", who was a friendly giant purple blob. In addition to Ronald McDonald, other characters included Hamburglar, Mayor McCheese, and Officer Big Mac. McDonald's began phasing out these characters in the early 2000s.

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