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In May 2019, the first promotional one-sheet poster was revealed at the Licensing Expo, and in June 2019, Warner Bros screened an early look to European exhibitors at CineEurope. In August 2019, it was announced that Disruptor Beam would develop a mobile game to tie-in for the film's release. In December 2019, a brief clip was revealed during a Warner Bros. reel at Comic Con Experience, and later leaked online. In January 2020, images from the Hong Kong Toys & Games Fair displaying figures related to the film were leaked online. In February 2020, Toho and Legendary announced the Godzilla vs. Kong Publishing Program and licensees. Through the publishing program, Legendary planned to release two graphic novels, one following Godzilla and the other following Kong, an art book, novelizations, and a children's book. Amongst the licensees named were Playmates Toys, Bioworld, Rubies, Funko, 60Out, and the Virtual Reality Company. In April 2020, images of toy figures were leaked online, revealing different forms for Godzilla and Kong, Mechagodzilla, and a new monster named Nozuki. In July 2020, images of Playmate figures and packaging with concept art were released online. In December 2020, brief clips from the film were shown during Comic Con Experience, and in January 2021, more brief footage was included in a preview for HBO Max. That same month, the first teaser poster was released online, along with confirmation of the trailer's release date. The first full trailer was released on January 24, 2021. It became Warner Bros' biggest trailer debut, earning 25.6 million views in 24 hours on YouTube; 15.8 million from Warner's channel and an additional 9.8 million views from the studio's secondary channels.

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