Coors Beer was actually never illegal to transport east of the Mississippi, but due to the location of the Coors bottling plant in Colorado it was very difficult to get out of the Rocky Mountains so it was very hard to get into places East of Texas. Actually, it wasn't illegal to transport the beer but the Coors Brewing Co. did not have any authorized distributors east of the Mississippi River because the beer was unpasteurized and the company could not be sure it would not spoil if it was transported too far. So the company just didn't sell it eastward, until refrigeration and transportation technology improved.

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